LOS ANGELES — Lifestyle and home furnishings brand Jaxon Home is launching its e-commerce furniture showroom JaxonHome.com today.

Known for modern, traditional and transitional upholstered furniture made in downtown Los Angeles since 2006, Jaxon Home is moving into national distribution and sales with the launch of the website.

Owner Victoria Richter has designed a line of upholstered pieces and case goods manufactured by Coda Inds., which is owned by her husband, Braden. All of Jaxon Home's items are customizable and available in more than 500 fabrics and 100 leathers and are generally delivered and installed in 3-5 weeks.

By building its signature collections in Los Angeles, Jaxon says it cuts lead time and allows for a far greater amount of customization, and also allows the company to use top quality materials.

"We are a modern-day mom and pop shop but with a much broader reach," Victoria Richter said. "We own the factory, so we can deliver goods that meet our exacting standards, while still coming in at a reasonable price point often lower than the big guys that manufacture overseas."

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